display – the leading magazine for communication and sales promotion at the point of sale regularly informs about innovations at the point of sale, introduces display manufacturers as well as suppliers, reports on brand manufacturers and their successful campaigns, reports on trends in retail and shopfitting, informs about the most important marketing trade fairs and shows successful product presentations. display is published six times a year with a distributed circulation of over 12,500 copies. The magazine is also available online. About 60 per cent of the readers are branded goods manufacturers, another 21 per cent are retailers who have POS and depend on goods presentations, POS tools and displays.